Etsy plays by different rules
Etsy buyers seek "handmade" and "story." Sterile studio video doesn't work; a video showing the making process can 2–3× your sales.
Process video formula
Start with the product in raw, in-progress form, time-lapse the making, end with the finished product in use. 10–12 seconds is enough.
How to do this on our platform
To convey a "process feel" from one product photo: write prompt cues like "soft daylight, artisan workspace, wooden table, hands gently arranging the product, slow movement."
Customer review = gold
On Etsy, video listings get 40% more favorites. Video + first 5-star review (with photo) combo can push the listing into Etsy's starred carousels.